domain-name consulting

Your decision to choose the domain name under which to operate your e-business is of utmost importance. Domain names must be easy to remember. Your domain name is your first and cheapest marketing tool. In fact, a well-chosen easy-to-remember domain name can be more effective than an expensive banner.
There are also legal matters related to your choice of domain name. Are you infringing on anyone’s trademark by choosing a certain domain name? If you are, then you may not be able to hold on to your domain name for long. At Orbyt we specialize in advising parties on how to reduce the risk of being accused of trademark infringement. Most importantly we protect your domain or trademark from being infringed upon by potential domain name registrants.
We will also monitor your domain name in cases where new TLDs (e.g .coop, .aero .museum .name .biz etc.) become available, and inform you of the necessary actions to be taken for the continued protection of your domain name.
Our rates vary with the scope of services that you may request. Email us for a quotation.

search engine positioning

You have taken the first step: you registered a domain name and hired a company to build your Web site, or you had it done in-house. You placed that traffic counter on the first page but… it doesn’t seem to be registering any visits. You seem to have done all the right things by submitting your Web page to all the major search engines, but still you are not getting any visitors.
Search engine positioning is not as simple and straightforward as it seems. You may be able to improve your chances of having your Web page appear in the result section of a search engine query by using software, but this is not enough and it doesn’t work for all search engines. To assure the positioning of your Web page among the first thirty results of a search engine query, the preparation of the Web page and its submission to the various search engines is best done manually. Furthermore, techniques for submitting Web pages to search engines and making sure that they appear in the search results of a search engine differ from one search engine to another.
Search engines are divided into two main parts: human-edited directories like Yahoo, for example, and spider-edited indexes like
Directories are edited by human beings who need to be convinced that your Web page deserves to be listed in their directory. They usually use many criteria to reject Web pages and some of them are more picky than others. The two most well-known directories out there are the Open Directory Project, which is staffed by some 20,000 volunteer editors, and Yahoo. The ODP, the directory used by Netscape, accepts Web sites more readily as long as they do not break any of the rules: the titles of your Web page may not be all capitals, the content of the Web page must suit the category to which it is submitted, there can be no empty pages (obviously) nor any pages that redirect the browser to another location on the Net, etc. Yahoo is more picky and tends to judge whether or not there are enough links to your Web page on the WWW. In other words, among other things, Yahoo checks whether there are many Web pages that have links to your Web page. If only a few have links to your Web page then chances are that your Web page will not be listed. Directories consider many other criteria when they review Web sites, but they never seem to clearly explain the dos and don’ts to the ordinary surfer/Web site manager. Most Internet portals operate a mix of human-edited directories and automatically generated indexes. The main difference between a directory and a search engine was best described by AltaVista as follows:
‘‘While a directory categorizes Web sites and contains very little information about them (just the description), a search engine indexes all the information on all the Web pages it finds. AltaVista, which is the largest directory today, covers more than two million Web sites. A Web site might have hundreds or thousands of pages, and a page is a document of any size - from a few lines to an entire book. The search engine doesn't wait for someone to submit information about a site. Rather, it sends out robot programs (called "crawlers"), which surf the Internet and bring back the full text of the pages they find. AltaVista indexes every word of every page found by its numerous crawlers. It "remembers" not just the words, but the order of the words, so you can search for phrases or entire sentences. Directories require you to have a minimal knowledge of the subject to understand the categories. With search engines, you can start with one specific piece of information like a name or a phrase, and use that to find more without knowing anything about the subject.’’
The spider-edited search engines are a different family, where a computer program ‘‘reads’’ your Web site and visits all the pages by following the links, while indexing all the text available on your Web site. Different spider-edited search engines evaluate Web pages in different ways. Whereas some search engines require you to have at least 150 words of text on the first page so that the page gets indexed, some others do not take this requirement into account. If your Web page design does not lend itself to include text in the very first page, then you have a problem with some search engines. We once contacted Excite to ask why our Web site had not been listed; their response was that we didn’t have enough text on the index page. When we explained that our Web site design does not lend itself to the inclusion of text on the index page, they suggested that we include hidden text on the first page. Including hidden text means adding words in the smallest font possible and in the same color as the background, so that the surfer does not notice them and that they are still indexed by the spider. While hidden text is acceptable to Excite, AltaVista considers it to be a form of Spam and will penalize your Web page by not listing it, if you revert to hidden text as a promotional tool. Also, whereas some search engines like keyword meta tags, others ignore them when they index your page. If you want to maximize your traffic you need to keep all search engines happy, but as you can see the matter is quite complicated. What pleases one search engine may make other search engines frown.
There is no magic solution for search engine submissions, and all the processes need time. In fact you will not see any results until eight to 12 weeks after submission. It may take from six months to one year before being listed with all the search engines. Placing your URL with any of the services that claim to submit your Web site to hundreds upon hundreds of search engines is money wasted. These services are only worth it if they are free, because they do not provide many results. Orbyt can help promote your Web site by increasing your ranking with major search engines. We can provide services that are as simple as redefining your keywords and preparing your index file (and bridge pages if need be), or as comprehensive as submitting, tweaking, monitoring progress, monitoring your ranking, resubmitting, and assuring the final placement with the search engines. Our consultancy charges are on an hourly basis, and our rates are very competitive. Some users spend about 30 hours per week trying to monitor the positioning of their Web site on the various search engines, without getting many results because they don’t have the experience. A few hours of our consultancy will save you the headache. Our rate, of course, depends on the scope of services requested.
Email us for a quotation.

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